People's Network china marketing, China Press release

People's Network, founded on January 1, 1997, is a news-based large-scale online information exchange platform built by People's Daily, one of the top ten newspapers in the world, and one of the largest integrated online media on the Internet. As the leader of the national key news website, People's Network adheres to the concept of “authority, strength, and people’s”, with the tenet of “authority, popularity, and credibility” and “multilingualism, all media, globalization, and full coverage”. The goal is to "report globally and spread China". On April 18, 2012, People's Daily started the subscription, the success rate was 1.5%, and the issue price was RMB 20 per share. On the 27th, the People's Online City soared 73.6% on the first day and was suspended twice within one hour.

On March 2, 2018, People's Network, Tencent, and Gehua Cable Video reached a strategic cooperation to jointly implement the live broadcast and short video fields. [1] 

Chinese name People's network People's network Online time January 1, 1997 [2] Source "People's Daily" Objective authoritative, popular, public trust in the successful rate of 1.5% Issue price of 20 yuan / share official website http://www.people. Com.cn/

table of Contents

1 Development

2 Business status

 Holdings

 Finance

3 Website Culture

 Purpose

 Impression

 Multivariate

4 Open section

 Cooperation

 Honor

5 Website operation

 Purchase

 Listing

6 IPO Project

 Issuing shares

 Determine the price

 Online road show

7 Tucao Column

8 Scholarships

9 Brand new logo

 Global mark change

 logo interpretation

10 Personnel Dynamics

Development edit

People's Network, formerly known as the People's Daily Online, officially entered the Internet on January 1, 1997. In July 2000, the editorial department of the online version was renamed the network center; in October 2000, the new domain name was officially launched.

The People's Network main business mainly involves the collection and dissemination of news information, Internet advertising, information services and mobile value-added services. In 2011, the advertising and publicity service revenue reached 297 million yuan, and information services realized operating income of 140 million yuan. Accounted for 87.95% of the total revenue of the People's Network.

People's Network, founded on January 1, 1997, is a news-based large-scale online information exchange platform built by People's Daily, one of the top ten newspapers in the world, and one of the largest integrated online media on the Internet. As the leader of the national key news website, People's Network adheres to the concept of “authority, strength, and people’s”, with the tenet of “authority, popularity, and credibility” and “multilingualism, all media, globalization, and full coverage”. The goal is to "report globally and spread China". On June 20, 2008, when General Secretary Hu Jintao visited the People's Network, he pointed out: "People's Network has established more than 10

Authority power comes from the people

Authoritative strength, from the people [3]

Over the years, we have vigorously promoted the Party’s views, actively guided public opinion, and enthusiastically served the majority of Internet users, playing a unique role. ”

As of June 2012, there were 51 provincial party committee secretaries and governors in 30 provinces, autonomous regions and municipalities across the country. Leaders of nearly a thousand cities and counties publicly responded to netizens' messages, and 19 provinces, municipalities, and districts and municipalities issued documents for handling netizens' messages and set up fixed transactions. Working Mechanism. In 2011 alone, 45,000 netizens reflected problems that were replied and resolved by leaders at all levels. It has become an important channel for internet users to communicate with their leaders and pass public opinions. It is the most publicly-attended official-civilian interactive platform on the Chinese Internet.

The People’s Weibo launched in February 2010. It is the first micro-blog launched by the key news website of the Central Government and features information sharing, news push, mobile phone and instant messaging tool binding, and more than 5 million users. People’s microblogging highlights the characteristics of current affairs, aims at social elite groups, builds authoritative mainstream voices, and is committed to building and broadening new channels for communication between party and government organs and the people. More than 4,000 party and government organizations at all levels (including 6 national ministries and commissions) and more than 6,000 party and government cadres at all levels (including 60 officials at and above the vice-ministerial level) communicate online with online users at the People's Weibo, gradually making the people's microblogging become Party and government departments and officials at all levels asked about the preferred microblogging platform for counting people, asking for people, and asking the government and the people.

People's Network is equipped with a satellite live car, 3G wireless broadcast equipment. Shen Jiu Launch, the People's Network is the only online media to broadcast the entire video.

Peoples Net owns three holding companies, People Online, People Video, and Global Network, and has set up local branches in various provinces and cities in China. At the same time, the People's Network has also actively promoted the globalization of its layout. It has set up branches and set up studios in Japan, the United States, the United States, the West, South Korea, the United Kingdom, Russia and South Africa, which has greatly enhanced Renmin Wang's international communications and influence.

On April 27, 2012, People's Daily was listed on the Shanghai Stock Exchange (stock code is "603000"). Its successful listing has created two firsts in the Chinese capital market: the first news website listed on the domestic A-share market, and the first media company listed on the domestic A-share market as a whole.

Over the past decade or more since the People's Daily was developed, the influence at home and abroad has been expanding, and an extensive and stable audience has formed. Netizens cover more than 200 countries and regions. People's Network has been rated as "the most influential news website", "China's most respected central website", "the most valuable new media", "China's wireless Internet's most professional news website", and has for many years been "the Internet industry self-regulation Contribution Awards; "People's Network "Strong Country Forum", "People's Comment", "Chinese Communist Party News" and other columns were rated "China Internet Station Brand Columns." [3]

On January 16, 2014, People's Daily officially released a new visual identity system. [4]

On March 2nd, 2018, "People Network, Tencent, Gehua Cable Video Strategic Cooperation Release and People's Video Client Launching Ceremony" were held at the People's Daily New Media Hall One. At the event, it was announced that People's Network, Tencent, and Gehua Cable (including its fund) will set up video joint ventures to work together in the fields of live broadcasting and short video. [1] 

Business status edit

Holdings

People's Daily is the largest shareholder and net profit has increased for three consecutive years.

The controlling shareholder and actual controller of People's Daily are People's Daily. As of the date of the signing of the prospectus, People’s Daily directly holds 66.01% of the company’s shares and indirectly holds 11.89%, 0.82% and 0.83% of the company’s shares through Global Times, Jinghua Times and Auto Newspapers respectively.

Therefore, Renmin Ribao directly and indirectly holds 79.54% of the company's shares.

Finance

In terms of finance, People's Daily has shown a good upward trend. From January to June 2008, 2009, 2010 and 2011, the company achieved revenue of RMB 142 million, RMB 190 million, RMB 332 million and RMB 211.1 million respectively. The net profit attributable to the parent company was respectively 14.4712 million yuan, 2264.60 million yuan, 81.648 million yuan and 32.249 million yuan.

The prospectus shows that the people's net asset-liability ratio is at a low level. In the first six months of 2009, 2010, and 2011, the asset-liability ratio was only 25.59%, 12.60%, and 17.34%. Moreover, the cash flow is relatively abundant. In 2010, the net cash flow from operating activities reached 110 million yuan.

From the perspective of raised investment projects, the 527 million yuan raised this time will be invested in three major projects: mobile Internet value-added services, technology platform transformation and upgrading, and editing and editing platforms.

Website Culture Editor

purpose

Authority, popularity, credibility.

People's Network Mongolian version logo

People's Network Mongolian version logo

Multilingual, all media, globalization, full coverage.

Cover the globe and spread China.

impression

Authoritative media, popular website.

Multivariate

People's Network has Chinese (Simplified, Traditional), Mongolian, Tibetan, Uighur, Kazakh, Korean, Yiwen, Zhuang and English, Japanese, French, Spanish, Russian, Arabic, Korean

People's Network

People's Network (7 photos)

 In 15 languages, using text, pictures, animation, audio and video, forums, blogs, microblogs, podcasts, bloggers, chat, mobile phone, RSS, webcast, and other means, relying on People’s Daily The editing and editing forces of more than 70 branch offices at home and abroad release the rich and varied information to the global Internet users 24 hours a day, covering political, economic, social, and cultural fields. The English website also established the first English forum in China.

Peoples Net is making efforts to build a Web2.0 multimedia original interactive system. The new media services such as People's Television, People Podcasting, People Digging and Mobile People Network, Mobile Altimeter, Mobile TV, Mobile Newspaper, and Mobile SMS are rich and colorful. And netizens are welcome. Focusing on two new areas of network television and mobile phone media, People's Network has obtained licenses for the dissemination of audiovisual programs on the information network, licenses for the production of radio and television programs, and licenses for the content of audiovisual programs for 3G mobile phones. At the first anniversary of the 5.12 earthquake, People’s Network launched a satellite live-view vehicle and went to the disaster area to conduct interviews, which greatly improved the ability to broadcast and report quickly.

Open section edit

People's Network has an electronic version of the "People's Daily" PDF version and more than 20 newspapers and periodicals. Internet users cover more than 200 countries and regions.

The People's Network News of the Communist Party of China, News of the National People's Congress, News of the Chinese People's Congress, News of the Chinese People's Political Consultative Conference, China Trade Union News, China Women's Federation News, and News of the China Association for Science and Technology constitute the central network group, which has become an important national news release, authoritative interpretation of policies and regulations, and An important bridge to communicate with the people.

The People's Network has also opened 34 provincial-level websites and five city networks throughout the provinces, cities, autonomous regions and Taiwan, Hong Kong, and Macao, and is building up the China Local News Information Center on the Internet.

Founded on May 9, 1999, it is the first online forum for political affairs founded by China's online media and is known as the "most famous Chinese forum."

People's Net Powerful Community

People's Net Powerful Community

On June 20, 2008, General Secretary Hu Jintao had an online exchange with the majority of netizens at the People's World Power Forum. He answered the netizens' questions and said: "Although I usually work hard and I can't go online every day, I still Take the time to go online as much as possible. I would like to say in particular that the People's Network 'Power Forum' is one of the websites I must use for the Internet."

It was officially launched after the new revision on July 1, 2006. It has built up six content sections such as news information publication, ideological theory publicity, party history database, network interaction, online service, and multilingual. "Chinese Communist Party News Network" has opened Mongolian, Tibetan, Uighur, Kazakh, Korean, Yiwen, Zhuang and English, Japanese, and Russian versions in addition to Chinese simplified and traditional Chinese, becoming the most concentrated on the Internet. The authoritative website of the Communist Party of China is introduced systematically and most comprehensively.

Communist News

Communist News

The website of the local leaders of the People's Daily Online is a nationwide message system for leading cadres. It has opened pages for netizens in various provinces, municipalities, autonomous regions and prefecture-level party and government officials, and has expanded to county-level cadres in 2,200 counties nationwide.

Up to now, more than 40 provincial leaders and more than 150 city-level leaders have publicly responded to users' comments

Local leadership message board

Local leadership message board

More than 10 provinces and municipalities issued red-headed documents to institutionalize online message, and tens of thousands of Internet users appealed to leaders at all levels to reply and implement solutions. Moreover, it has become the preferred channel for the majority of netizens to communicate their leadership and pass public opinions, and the most comprehensively-viewed official-civilian interactive platform on the Chinese Internet. Web design, hyperlinks, button links (such as the "submit" button), the objectiveness of the text content, the health of the picture, and other steps have no problems.

Cooperation

In order to strengthen contact and cooperation with the academic community, encourage teachers and students of colleges and universities to pay attention to the Internet and study the law of online media development. Renmin University has successively established Renmin University of China, Peking University, Tsinghua University, Communication University of China, Wuhan University, Fudan University, and Nanjing University. The establishment of the "People's Network Scholarship" by the school has become an internship base for schools of journalism. At the same time, People's Network is also one of the CPC Central Party School Teaching Bases.

In 1998, People’s Network established the Golden Report Electronic Audiovisual Publishing Center, which is a central-level electronic audio-visual publishing house approved by the General Administration of Press and Publication and the State Administration for Industry and Commerce. In 2005, People's Network Development Co., Ltd. was established and People's Network began to implement company-wide operations and management. In 2008, People's Daily Japan Co., Ltd. was established in Tokyo, Japan, and People's Daily became the first national key news site to go abroad and achieve localization.

honor

National leaders visit the People's Network

National leaders visit the People's Network

Over the past decade and more since the People's Network was developed, the influence at home and abroad has been expanding. Internet users have covered more than 200 countries and regions.

Renmin.com has been named “Top Ten Innovation Websites of the Year”, “Top Ten Traditional Media Websites”, “Top 100 Commercial Websites”, “Chinese Excellent Cultural Website”, “Outstanding Featured Website”, and “My Favorite Integrated Portal” Website, "China's wireless Internet most professional news website", "the most influential news website", "China's most respected central website", "China's wireless Internet most professional news website", and for two consecutive years won the "Internet industry self-regulation Contribution Award." The Strong Country Forum was awarded the “National Youth Civilization” by the Central Committee of the Communist Youth League and won the “Elegant Emotions Award” and “China's Annual Forum New Talent Award”. Together with the “People’s Commentary” column, it was named “China Internet Station Brand Column”.

The People's Network has also won several national honorary titles such as "Advanced Unit in National Spiritual Civilization Construction Work", "National Model Worker Home" and "National Youth Civilization". [5]

In December 2012, he was honored with the “Cross Media Academy Award·2012 Best Communication Impact Award” in the first China Cross Media Summit Forum.[6]

On November 7, 2014, the 24th China Press Award and the 13th Yangtze River Awards Award Presentation Conference were held in Beijing.

Liu Yunshan, member of the Standing Committee of the Political Bureau of the CPC Central Committee and secretary of the Central Secretariat, met with the award-winning representatives and delivered speeches. The members of the Political Bureau of the CPC Central Committee and the Minister of the Central Propaganda Department Liu Qichen, etc., presented trophies to the winners. Representatives of the People's Daily attendees took home two first-prize trophies. Among them, "The General Declaration of China's Reform "Re-starting" won the first prize in the online commentary category, and the "Truth of Truth" column received the first prize in the news column. [7]

Website Operations Editor

People's Network Co., Ltd. was jointly initiated by People's Daily, Global Times, Jinghua Times, China Automotive News, China Publishing Group, China Film Group, and Shanghai Oriental Media Group Co., Ltd. to build and run large-scale integrated websites. - People's Network and related businesses. People's search is a news-based search engine launched by People's Daily. People's Search Network Co., Ltd., a joint venture between People's Daily and People's Daily, is responsible for operations.

On the occasion of the two-year anniversary of General Secretary Hu Jintao's inspection of the People's Daily and People's Daily, the launching ceremony of the People's Network Co., Ltd. and the "People's Search" beta release ceremony was held in Beijing today. Members of the Political Bureau of the CPC Central Committee, Secretary of the Central Secretariat, and Minister of the Central Propaganda Department (Propaganda Department of the Communist Party of China Central Committee) sent a congratulatory letter, Cai Mingzhao, Deputy Minister of the Central Propaganda Department, and Qian Xiaoyu, Deputy Director of the Foreign Propaganda Office, attended the ceremony. Renmin Ribao President Zhang Yannong