Icebella brand founder Liya Yang ' Silicon Valley Entrepreneurship Story--- Be brave to be yourself. Find your own world in a new country.
Be brave to be yourself. Find your own world in a new country.
1. When she first arrives in the United States
Liya Yang is one of the new immigrants in the United States. Before she migrated to the United States, she had worked in the banking industry in China for five years and gained social experience. But when she first arrived in Beaufort, South Carolina, USA, these skills meant nothing to her. Since there are different cultures and mindset of people in different countries, this make the new immigrants find it difficult to adapt in the first year of life. She was not defeated by this challenge.
She worked very hard to learn English, attended the local and community parties, made friends with all people from different nationalities, and went to church to study the American culture with bible. She bought ingredients from the American supermarket to make Chinese delicacies when she was dissatisfied with the Chinese restaurants in the United States. Not only she took care of herself very well, but also she lived a decent life too. Fishing, listening to musicals, cocktails making and enjoying all kinds of music, she became an American Asian with a tanned skin and style. At the same time, she began to learn photography in 2013. She was deeply impressed by the great spirit of American soldiers, she then worked as a volunteer photographer to help the Marine Corps new soldiers and resident officers take photos.
2.Go to school and get out of the town
Although living in a beautiful and historical town was very pleasant, youngsters should take the opportunity to learn more in life. Therefore, she applied a postgraduate course in a local school a year later when she came to the United States. In addition to completing her school assignments, she traveled to more than 30 states in the United States. From the quaint town of Savannah, the beautiful Mississippi River, the jazz town of New Orleans, Austin, Texas and even to Florida and the Caribbean by taking a road trip driving her Japanese car in her spare time. She would deliberately choose different routes in her way back to maximize her travel experience. This fruitful travel experience broadened her horizon and deepened her understanding to the United States.
3. Moved to Silicon Valley
In late 2015, Liya Yang began to think about her future to look for a bigger development path. Although she has been to New York for 5 times and spent 15 days in California, it was only a quick exploration of the place. She believed that she should move to a big city for better development. In the summer of 2016, she had a farewell party to all her good friends and moved to Silicon Valley to start a brand-new life. Most of the jobs in the City of Science and Technology did not match her past working experience and education background. Finally, she worked as an account officer to maintain the customer relationships at the university and bank in America. She could only meet a specific group of people in a small town before. Her work at the bank in America gave her more opportunities to reach people from all walks of life. She then used big data to find and analyze her future possibilities.
4.Tried to start a new business
In May 2018, she found herself not well. Therefore, she took a short break from work and returned to China for a month. Her desire for entrepreneurship was growing stronger. After analyzing her own advantages, she found that she was more talented in the aspects of eating and drinking, entertainment, clothing and living than the average person. She was raised in Guangdong, China. Guangzhou is the world's factory and the best city in China for food, and the entrepreneurial atmosphere in Guangdong is very strong. After being encouraged by friends and business teacher, she decided to establish a line of skin care products. She returned to China and South Korea's factories for inspection in August. In late November, she returned to the United States, contacted various factories and found a skin care company in North America for cooperation. And then built the professional personal brand called Icebella skin care.Every step of the entrepreneurship is unknown. It is her destiny of life. She is excited about her future. She is always brave to overcome all kinds of difficulties in her life. She has strong desire to conquer the sea and find her own world in the United States.