What is your best digital marketing advice,Here are 7 key steps to creating a new Google AdWords account,Common organisational techniques include,Tabpear

What is your best digital marketing advice?

I’m an unabashed fan of Google AdWords. I’ve seen it work for many of my clients. If used properly it’s just a great lead generation tool.

Over the past year, I have launched loads of new Google paid search accounts.

While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are well worth mentioning.

In this post, I will cover the basics of Google AdWords account setup and share some tips on recent market changes.

Here are 7 key steps to creating a new Google AdWords account:

1. Establish Campaign Structure

Within one account, you can have as many as 1,000 campaigns. Decide what your goals are. Think about how you would like to organise your campaigns.

Common organisational techniques include:

By product or service group

By geographic location or region

By seasonality

Campaign structure is important, because budgets are set at the campaign level.

Establish your campaigns based on how you want to allocate and manage your PPC investment.

2. Create Ad Groups

Once you have decided upon your campaign structure, you need to develop ad groups within each campaign.

Ad groups further organise/categorize your ad program. For example, you might create an ad group for each specific product or service.

TIP: Campaigns and ad groups often mirror the way your website is organised.

3. Set Ad Targeting

A campaign can target the Search Network only, the Display Network, a combination of both, or remarketing (where you are re-targeting previous website visitors based upon an action or lack of action taken on your site.)

4. Conduct Keyword Research

The key to successful keyword research is to understand how your customers search.

Don’t assume you know what they type into the search bar. Use the resources available to you to help identify the best keywords for your campaign.

Here are four factors you should consider when selecting keywords:

Search volume

Keyword relevancy

Paid search competition

Market click cost

Google’s keyword planner is an excellent resource to help you identify potential keywords.

You will want to include a few obvious search terms, along with your landing page URL, when using the keyword planning tool.

This will allow you to identify additional search terms to include in your campaigns that are relevant to your product or service offering.

The tool will provide estimated bids and spend forecasts.

5. Add Negative Keywords

Don’t forget the importance of negative keywords. The planner can also help you identify negative search terms that you will want to implement in your campaign.

Negative keywords help save you money by preventing your ad from showing on non-relevant search queries.

6. Set Keyword Match Types

There are four different keyword match types:

Broad match

Phrase match

Exact match

Broad match modifier

7. Write Great Ad Copy

Writing compelling and successful ad copy is not always easy. Be sure to focus on things that stand out and unique to your company.

Always include an easy-to-understand and unique call-to-action in your ad copy. Give prospects a reason to click.

Additional Tips

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