wechat in china Wechat Mini Program 中国のWechat

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wechat in china  On Jan 9, concurrent with CES in Las Vegas, China’s Wechat—with 840 million active users—launched its Mini Programs, embedded apps that require no download or install. [Technically, Mini Apps would have been a more apt term, but rumor has it that Apple banned Wechat from using that term.]

THIS IS HUGE NEWS; and it’s sending shivers across the Pacific to Google, Apple and Facebook alike. Imagine: when you no longer need to download and install the apps you rarely use, and you can access all of their services through a single all-powerful app whenever you need them, how much time would you save? how clean would your home screen look like? Would the very concept of an app-filled smartphone have to be redefined because of this? Wechat’s latest move could potentially spell the demise of App Store. And for those not familiar with Tencent, Wechat’s parent company valued at USD 240 billion, Mini Programs is just the first step of a much bigger game Tencent is inviting the world to play.

As an avid user of Wechat and keen observer of China’s tech landscape, I’m attempting to explain why the launch of Mini Programs is significant.

The Great Wall of Wechat

With Mini Programs, users no longer need to go to App Store to download and install apps before using their functions. Users can access these apps within a new panel inside Wechat, near where the equivalent of Facebook’s newsfeed is.

New access point for Mini Programs

On Android phones, Wechat mini programs can even spawn homescreen icons that look exactly like regular apps.

Like Facebook, Wechat is trying to monopolize more users’ time beyond social interaction: Why download a full app for such temporary services, if you only order delivery or uber a couple times a day/week? Then why not provide lite versions of these apps that don’t hog storage nor homescreen real estate?

It could turn WeChat’s app into a sort of operating system within an operating system, a one-stop app that users would rarely have to leave to use other mobile apps.

Wechat believes that you will access more services within Wechat, and you will like it, designing its own Great Wall-ed garden to keep you inside for as long as possible.

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