May 22, 2018 Viewed: 198

Xinhuanet , china marketing, China Press release

Xinhuanet is a comprehensive news information service portal hosted by Xinhua News Agency, a national news agency. It is China's most influential online media and Chinese website with global influence.

As the main communication platform for Xinhua News Agency's all-media news and information products, it has 31 local channels and English, French, Spanish, Russian, Arabic, Japanese, Korean, German, Tibetan, Victoria, and Mongolian language channels. There are 15,000 multi-terminal dispatches, and the leading news release rate and transfer rate are far ahead of other domestic online media. is the most important window for the global Internet users to understand China. It is committed to providing authoritative and timely news information services to users all over the world. Users in more than 200 countries and regions, the average daily page views of the desktop exceeds 120 million, and the average daily mobile coverage There are more than 140 million people.

According to Alexa's ranking, ranks 70th among more than 700 million websites in the world, and is significantly ahead of the websites sponsored by the news agencies of the Associated Press, Reuters, AFP, etc., and it ranks 11th overall in the country and stays at the news portal. First place on the website. In the "Central Communication News" magazine published by "Network Communication" magazine issued by the Central Network Information Office, the company ranked first in the ranking of PC-based communications for 9 consecutive months. is the first high-level network media company in the country that has obtained AAA credit enterprise, high-tech enterprise certification, and ISO9001 quality management system certification. In the “Top 100 Chinese Internet Companies” 2015 list issued jointly by the China Internet Association, the Ministry of Industry and Information Technology Information Center in Beijing, ranked 36th, ranking first in the central key news websites.

On October 28, 2016, Xinhuanet A shares were listed on the Shanghai Stock Exchange. The A share capital of the company is 207,761,440,000 shares. The number of shares listed is 5190.2936 shares, the issue price is 27.69 yuan/share, and the issuance price-to-earnings ratio is 22.99 times. The securities are abbreviated as “Xinhuanet” and the securities code is “603888”! [1]

Chinese name Xinhuanet Foreign language name Xinhuanet Founded November 7, 1997 Subsidiary National news agency Xinhua News Agency Organizer National News Agency Xinhua News Agency Website Language Chinese, English, French, Spanish, Russian, Arabic, Japanese, German

table of Contents

1 Historical evolution

2 Website Business

 Main channel

 Construction site

 Business Segments

3 Honored

4 New media

5 Listing Information

Historical evolution

On November 7, 1997, on the occasion of the 66th anniversary of the Xinhua News Agency, Xinhua News Agency and China Telecom established the Xinhua News Agency website.

In July 2000, the State Administration for Industry and Commerce approved the establishment of Xinhua Network Co., Ltd., which can carry out ICP services. In the same month, Xinhuanet launched the new domain name "".

In August 2000, during the Olympic Games, Xinhua launched the “Xinhua Olympics” special website, which reported the news of all Chinese athletes winning medals and winning gold medals by foreign athletes at the earliest possible times. The media at home and abroad praised “ won the Sydney Olympics China Network. The gold medal was reported," said the congratulatory address of Sydney International Olympic Committee Chairman Samaranch.

In September 2000, the Xinhua News Agency’s network news publicity work conference was held in Beijing. At that time, Comrade Ding Guangen, member of the Political Bureau of the CPC Central Committee, secretary of the Secretariat, and Minister of the Central Propaganda Department, attended the meeting and delivered an important speech in support of Xinhua News Agency’s “Power of the Whole Society”. "" requirements. Since then, the development of is changing with each passing day.

In November 2000, the website of the Central United Front Work Department was released through the Xinhuanet platform and became the first government website on the Xinhuanet scripting platform. Xinhuanet has now become China's largest government website publishing platform.

On December 12, 2000, the State Council Information Office approved Xinhuanet to engage in the publication of news services.

On January 4, 2001, the world media giant Murdoch visited and praised the Xinhuanet English page as “the best English website I have ever seen in China”.

On January 23, 2001, UN Secretary-General Kofi Annan sent a letter to, and on the occasion of the Spring Festival of Chinese traditional festivals, sent new Chinese congratulations to the entire Chinese people.

On February 7, 2001, Comrade Ding Guangen, then a member of the Political Bureau of the CPC Central Committee, Secretary of the Secretariat, and Minister of the Central Propaganda Department, visited and asked Xinhuanet to “strengthen and expand as soon as possible to create scale, influence, and features. ".

On March 12, 2001, Comrade Li Peng, a former national leader, came to the “Two Conferences” reporting center of the Xinhua News Agency at the Great Hall of the People, visited reporters and editors who participated in the report, and reviewed Xinhuanet on the Xinhuanet manuscript publishing platform. "Two sessions" special report. During the “two sessions,” several provincial party committee secretaries and government ministers visited the “Development Forum” of Xinhuanet. They talked about the “15th Five-Year” development plan with the Chinese netizens.

In June 2001, and the All-China Journalists Association jointly sponsored the “First China Internet Media Forum”. Senior officials of the government departments such as the Central Propaganda Department, the State Council Information Office, and the Ministry of Information Industry, and central local media leaders and Leading website owners and well-known experts and scholars attended the first China Internet Media event.

In October 2001, Xinhuanet undertook the official website of the Asia-Pacific Economic Cooperation (APEC). During the APEC meeting, Xinhuanet authoritatively, accurately and accurately reported on the former leaders of the country, Comrade Jiang Zemin, and former Afghan President Bush and Russian President Putin. The various activities of the APEC conference were hailed by the world media as "the best official website in international conferences."

On October 23, 2001, was awarded the title of “China Excellent Cultural Website” in the second Chinese Excellent Cultural Websites organized by the Network Civilization Engineering Organizing Committee.

In January 2002, revisited its website and re-integrated its website according to the characteristics of online media. It launched "Focus Web Talk," "International Scan," "Internet News Broadcasting," "Easy Listening News," and New Columns for Automotive Real Estate. And channel.

On January 31, 2002, was granted exclusive rights to the official website of “Boao Asia Forum” and was responsible for the long-term construction, updating, maintenance and management of the official website of “Boao Asia Forum”.

On February 21, 2002, the Information Office of the State Council and the Ministry of Foreign Affairs authorized Xinhuanet to exclusively authorize and broadcast on the Internet a large-scale event "The heads of state of China and the United States jointly met with reporters" on the Internet. The live broadcast has been successful. It has had a significant impact both at home and abroad and it has been created. Xinhuanet is truly the first of its kind in multimedia live streaming.

From March 3rd to 15th, 2002, Xinhuanet was allowed to set up the first multimedia live studio in the history of the “two sessions” in the Great Hall of the People, realizing the first live broadcast of live multimedia and live coverage of the “two sessions”. Zeng Peiyan, director of the State Development Planning Commission, Mr. Zhu Mingshan, executive vice president of the Supreme People's Court, Liu Jiaxuan and Li Guoguang, vice presidents of the Supreme People's Court, and representatives of the National People's Congress attended the Xinhuanet live broadcast room and had an online exchange with netizens.

On February 28th, 2009, Comrade Wen Jiabao, a former national leader, came to and went into the interview room. He personally surfed the Internet and exchanged information online with netizens at home and abroad to answer questions from netizens. On the afternoon of February 28th, after Premier Wen Jiabao concluded an online exchange with netizens and visited Xinhuanet, he said, “The website that I open every night is

On May 8, 2009, Xinhuanet officially launched its new homepage.

On November 16, 2009, President Barack Obama spoke with Chinese youth at the Shanghai Science and Technology Museum in China. Xinhuanet conducted an exclusive global broadcast. The White House and the press officer of the US Embassy in China expressed admiration for the professionalism of and the highly dedicated and responsible spirit of the staff. After the end of the live broadcast, they specifically congratulated the live workbench and expressed that they would continue to cooperate in the future.

On December 27, 2009, Comrade Wen Jiabao, a former national leader, received an exclusive interview with Xinhua News Agency at Ziguangge, Zhongnanhai, and answered questions from reporters on the current economic situation and economic work in 2010. Xinhuanet reports in real time in the form of texts, pictures, and video networks, and is broadcast live.

Starting from 2010, in accordance with the Central Government's requirements and the deployment of the Xinhua News Agency Party Group, has transformed itself from a cultural institution to an Internet cultural enterprise and has operated in an enterprise. [2] 

On February 27, 2010, Comrade Wen Jiabao, a former national leader, entered the second online exchange between Xinhuanet and the global Internet users.

On February 27, 2011, Comrade Wen Jiabao, a former national leader, entered the third online exchange between Xinhuanet and the global Internet users.

In March 2011, Xinhuanet Co., Ltd. was formally established and introduced eight strategic investors to advance the process of listing reform. [2] 

On November 7, 2011, Comrade Li Changchun, a former national leader, stated on the 80th Anniversary of the Xinhua News Agency that it was necessary to vigorously strengthen the construction of, expand the business of SMS and mobile phone reporting, and strive to occupy the commanding heights of network information dissemination. [3]

On January 23, 2013, Comrade Liu Qibiao, member of the Political Bureau of the CPC Central Committee, Secretary of the Central Secretariat, and Minister of the Central Propaganda Department, went to the Xinhua News Agency for research. [3]

In May 2013, Xinhuanet became the first news website to be certified by the national high-tech enterprises. [4]

On September 29, 2014, Xinhuanet Co., Ltd. was also awarded a certificate of quality management system issued by CNAS and ANABOLIC. It was officially certified to ISO9001:2008 quality management system and was the first company in China to obtain ISO9001 quality management system certification. National Network Media. [5]

On June 15, 2015, the new version of Xinhuanet was formally launched. As one of the highlights of the revision, Xinhuanet established the first drone fleet of news websites, advanced the distribution of domestic drone news coverage, collected news from a multidimensional perspective, and established a drone news gathering and dissemination mechanism for major emergencies. [6-7]

On September 29, 2015, was awarded a AAA credit enterprise. [8] 

On November 17, 2015, Comrade Li Yuanchao, member of the Political Bureau of the CPC Central Committee and vice chairman of the country, went to Xinhuanet to investigate the construction of information science and technology. [3]

On December 20th, 2015, Xinhuanet’s biosensing robots “appeared at the “Media Brainball Forum.” [9]

On February 19, 2016, Comrade Xi Jinping, general secretary of the CPC Central Committee, chairman of the country, and chairman of the Central Military Commission, came to the Xinhua News Agency for research. [3]

On March 17, 2016, Zhang Dejiang, Member of the Standing Committee of the Political Bureau of the CPC Central Committee and Chairman of the Standing Committee of the National People's Congress, visited the News Reporting Center of the Xinhua News Agency at the Great Hall of the People to watch the presentation of the Xinhua Special Report. [3]

On October 28, 2016, Xinhuanet A shares were listed on the Shanghai Stock Exchange. [10]

Website Business Editor

Main channel

As of May 2016, there were more than 70 Chinese channels on, including Xinhua Shizheng, Xinhua International, Xinhua Finance, Xinhua Forum, Xinhua Entertainment, Xinhua Informatization, Xinhua Drone, Xinhua Hong Kong and Macau, Xinhua Education, and Xinhua. Xinhua Foods, Xinhua Food, VR/AR, Xinhua Place, Xinhua Rule of Law, Xinhua Military, Xinhua Interviews, Xinhua Automobile, Xinhua Real Estate, Si Ke, Xinhua News, Xinhua Fashion, Xinhua Sports, Xinhua Materials, Data News, Xinhua Personnel , Xinhua Theory, Xinhua Taiwan, Xinhua Chinese, Xinhua Technology, Xinhua Energy, Xinhua Video, Xinhua Lottery, Xinhua Tourism, Xinhua Health, Xinhua Public Welfare, Xinhua Lyrics, etc.; a total of 31 local channels, including Beijing, Tianjin, Hebei, Shanxi, Liaoning, Jilin, Shanghai, Jiangsu, Zhejiang, Anhui, etc.; 8 multilingual channels, including English, Spanish, French, Russian, Arabic, Japanese, German, and Korean.

Construction site

China Government Network, China Civilization Network, China Internet Network, China News Media Network, National Gongji Network, Popular Science China, National Energy Administration Website, Revitalization Northeast Network, National Bureau of Letters and Calls, National Major Technical Equipment Network, China-ASEAN Center Website , China Anti-drug Network, China Ping An Net, and the National Reading Official Website.

Business segments

Xinhuanet revolves around website business, social networking business, internet advertising business, mobile internet business, big data public opinion service business, new media technology application research and development business, online education and science popularization information business, internet of things business, equity participation business, reserve business Ten other business segments spread out and the entire media product chain accelerated.

(Above reference: [2])

Honor Editor

In 2017, it won the “Top Ten Innovation Cases of 2017 Application News Communication in China”. [11]

In 2015, "Simplified Administration and Empowerment - Continuous Reform and Reinforcement" won the first prize in the 25th China News Awards Web Design category.

In 2015, the "Xinhua Data News" column won the first prize of the 25th China News Awards News Column.

In 2015, Xi Jinping’s Great Diplomacy (Network Topics) won the first prize of the 25th China News Award for International Communication.

In 2014, it was the first of the 2014 central internet top ranking news websites.

In 2014, it won the "China Internet Industry Self-discipline Contribution Award."

In 2014, it won the Asian Brand Festival "2014 Asia's Most Propagate Value Media Award." [12]

In 2014, he won the "China Charity Outstanding Contribution Award" for the 20th Anniversary of the China Charity Federation.

In 2014, Communist Party member WeChat received the most valuable award for the new government media.

In 2013, he obtained "the most commercially valuable online media." [13]

In 2013, it ranked first in China's Internet Top 100 News Portal.

In 2012, it won the "2012 China's most influential news portal."

In 2012, it received the "2012 Most Trusted News Website."

In 2012, the "Xinhua Review" won the 2011 China Internet Brands column.

In 2012, Xinhua Hyun Wen was awarded "2012 China's Internet Top Ten Value Products."

In 2012, he was awarded the "Advanced Unit in the National Cultural System Reform."

In 2012, he received the "China Internet Industry Self-discipline Contribution Award."

In 2010, Premier Wen Jiabao and Netizens Online Exchange won the China News Award.

In 2010, "Xinhua Headline" won the 2009 China Internet Brands column.

In 2008, "Song of Labor" won the first prize of China News Award.

In 2008, "Xinhua Live Broadcasting" won the first prize of China News Award.

In 2006, the "Internet users touched the Prime Minister, the Prime Minister touched the Internet users - Prime Minister press conference online Q & A" won the first prize of the China News Award.

New media editing

Xinhuanet has now formed a matrix of mobile products consisting of Xinhua Hyun Sen Client, Xinhuanet Weibo Wechat, Communist Party Member WeChat Yixin, and “4G Portal” self-media alliance. Covers about 140 million mobile users.

Listing Information Editor

The China Securities Regulatory Commission approved the first applications of 12 companies according to legal procedures on the 23rd, and Xinhuanet Co., Ltd. was among them.

Among them, 5 were on the Shanghai Stock Exchange (Xinhuanet Co., Ltd., Shanghai Banking Co., Ltd., Zhejiang Wuzhou Xinchun Group Co., Ltd., Nengke Energy Saving Technology Co., Ltd., and Hangzhou Soul Network Technology Co., Ltd.), and two small and medium-sized companies in the Shenzhen Stock Exchange. (Shenzhen and Keda Precision Cleaning Equipment Co., Ltd., Anhui Huangshan Capsule Co., Ltd.), 5 GEMs (Beijing Wanji Technology Co., Ltd., Wuxi Lutong Vision Network Co., Ltd., Shanghai Gushen Electronic Technology Co., Ltd. Co., Ltd., Hangzhou Jizhi Electromechanical Co., Ltd.