Which is the best strategy: SEO or content marketing,How To Integrate SEO and Content Marketing,Keyword Research,Create Original & Valuable Content ALWAYS,Tabpear

Which is the best strategy: SEO or content marketing?

When it comes to SEO and Content Marketing a lot of things have changed and I’m sure that if you are an internet marketer or have been an internet marketer for some time you definitely know this. Google has differently changed how it ranks websites over time and people are more interested in content rather than sales pitches (that used to work years ago).

SEO and Content Marketing always walk together; for one to work best its needs the other. There obviously people who believe that these are two separate things that have no correlation. Well I beg to differ… and this is why I say that SEO and Content Marketing have a correlation.

There is a school of thought, or at least the perception exists in some quarters, that SEO is merely about creating good content for the search engines to index.

While I’m all for the quality content part, there’s more to it than that. If you haven’t ensured that the on-site SEO groundwork has been done, your content efforts will be wasted.

How To Integrate SEO and Content Marketing

1. Keyword Research

This is one of the most important things when it comes to SEO and Content Marketing. You simply have to know what people are interested in or what they are looking for and learn how to deliver your content to these very people.

Every single article or blog post that you publish needs MUST get exposure. The only way achieve this is your content needs to match the search terms that people are using and answer these search queries effectively.

Getting your keywords right is almost half the battle won. Targeting right keywords can help you rank high in search engines and drive organic traffic to your site; Now back this with quality content and you’ve hit the jackpot.

Keyword research is the foundation on which your whole content creation should take place. As you can’t hit an arrow at a right place without selecting a target, in the same manner, you just can’t start producing content until and unless you know about the keywords that you want to target. Right keywords can make or break a website.

Tools to help you in keyword Research;

2. Create Original & Valuable Content ALWAYS

I’m sure that you always heard this saying, “Content is King”. Well as much as this is true, there’s one thing that they left out “QUALITY”. If you always publish blog post every single day just for the mere reason of publishing, then you don’t get the point here. You simply need to publish quality content. PERIOD!

Bogus content published on a regular basis just to make up for the number does not & will never work when it comes to SEO and Content Marketing, even if you end up ranking on first page of google. The reason being: You won’t retain your readers! No one will like your content and no one will come back to read your posts and thus you won’t make any sales.

Instead, from an SEO perspective, original and quality content will set you apart from your competitors, as it gives the search engines something to index that can’t be found elsewhere. It also helps your content marketing goals, as original and quality content is far more likely to attract the audience you’re targeting.

Google Keyword Planner

Google keyword tool is a favourite among many bloggers. Enter an exact keyword or list of keywords and start, it will show you a huge range of keywords from which you can pick the ones which are relevant to your site.

Keyword Spy

You can use Keyword Spy for competitive keyword analysis. All its premium features aren’t free, but you can access a good amount of data for free. Type a keyword or key phrase in the search box; select a country of your choice, tick on the desired check box to let it do keyword brainstorming for you.

3. Back Linking

A common method in the industry and one that most bloggers use is back linking. A good article will always attract readers and fellow bloggers. There’s nothing really super natural about this. Everyone looks a quality article that’s engaging.

4. Evaluate Your Keyword Results

For you to know if your SEO and Content Marketing strategies are working well given your keywords you need to do an analysis to check the outcomes/results.

A key thing to note here is that Results take time and you should be patient. There are no guarantees of success, but a well-applied strategy using focused content will pay off on a long term basis. It’s important to add that, while content can play a key role in achieving SEO goals, it shouldn’t be a slave to those goals.

Check to see if there is an improvement on your ranking and continue learning effective ways of improving your SEO and Content Marketing Strategies.

Tabpear is a Software Technology Co., Ltd which has many domestic excellent  e-commerce platform R & D teams and mobile R & D teams. We divide the software engineer teams into several levels according to the project development experience. Level one is more than 3 years of development experience. Level two is more than five years of development experience. Level three is more than 10 years of development experience and Level four is expert team which has more than five participating in research projects, Invention patents and software copyrights of 6 or more, published in the core periodicals more than 10 papers. There is also a team ,working at cloud computing and service computing including four doctors, seven masters and 23 persons who have master's degree.