What is a step-by-step SEO strategy Assess how search-friendly your site is Evaluating your competitors Generate profiles of your target audience Tabpear is a Software Technology Co

What is a step-by-step SEO strategy?

Step #1: Assess how search-friendly your site is

Before you make any changes to your site, you need to know where you stand. You need to know if your content is visible to search engines so that they can index and list your site.

Now, if you have everything in HTML text format, then you are probably good. However, images, Java applets, Flash files and other types of non-text content are practically invisible to search engine spiders. Although they claim they can crawl some of it, even the most advanced crawling technologies cannot see this content accurately.

When all your content is HTML, search engines will see it. But if you want to use the other formats for your content, there are ways in which you can make it visible to search engines. For example:

You can assign alt attributes to images in gif, jpg or png. This gives search engines something to crawl when it comes to the visual content, which helps in ranking the relevancy of the page.

You can also use CSS styles on images as a replacement for text.

You can simply repeat any content on a page that’s in Flash or Java plug-ins.

You can provide the transcript for any audio or video files. This is another great way of allowing search engines to crawl content, helping you rank.

Even if you think you’ve got all your content in HTML and don’t think you have any significant problems with content that’s indexable, you should still double-check. Here’s how you do that.

Tools like Google cache or the MozBar can help you see what elements are visible to the search engines.

Here’s a snapshot of Quick Sprout on Google cache. This is the text version:

You can see all the text, which is a good thing. That means all the search engines are crawling this site and ranking it based on the content.

Here’s a site that’s all flash:

Yikes!

Even though there was very little content on this page to begin with, even that isn’t showing up. That’s not good because search engines cannot index any of the content, including the links.

If you want to go a step further and evaluate what terms and phrases search engines can see on a website, you can try SEOMoz’s tool Term Extractor.

It shows words according to their frequency on the site. Here’s my blogs’ most frequently used words:

So, how do you use this information? Good question. Well, these terms should reflect the words and terms you are targeting. If not, then you’ll want to make changes to the text on the page. Don’t forget to change the title and header tags too.

Step #2: Evaluating your competitors

After you do a general evaluation of your content on your blog, another meaningful way to see where you stand SEO-wise is to find out how you measure up to your competitors.

Use Raven Tools SEO Competitor Analyst checklist to help you identify and track both broad and niche competitors, check on-site competitive rank with keywords and see how you measure up to off-site factors.

So, why is keeping tabs on your competitors important? Well, for one thing, it’s kind of like getting a free SEO insight. Your competitors, especially if they are big brands, will probably have spent tens of thousands of dollars to achieve their rankings. You can then see what works and what doesn’t work without having spend all the money.

Also, if you want to dominate, then you have to know what your competitors are doing. Here are a few tools you can use:

Spyfu – Find and capture profitable opportunities by spying on your competitors’ AdWords campaigns for $79 a month.

KeyCompete – This tool allows you to identify keywords your competitors are using in their PPC campaigns and tells you who is bidding on your keywords.

PPC Web Spy – This free competitive analysis tool will show you the Google AdWords keywords your competitors are using.

Step #3: Generate profiles of your target audience

The next step you have to take to improve your SEO is to figure out who your target audience is. Do you know its age, ...(more)

Tabpear is a Software Technology Co., Ltd which has many domestic excellent  e-commerce platform R & D teams and mobile R & D teams. We divide the software engineer teams into several levels according to the project development experience. Level one is more than 3 years of development experience. Level two is more than five years of development experience. Level three is more than 10 years of development experience and Level four is expert team which has more than five participating in research projects, Invention patents and software copyrights of 6 or more, published in the core periodicals more than 10 papers. There is also a team ,working at cloud computing and service computing including four doctors, seven masters and 23 persons who have master's degree.