新亞東婦產醫院優秀藝術設計帶給企業的良好品牌效益

優秀藝術設計帶給企業的良好品牌效益

Positive Brand Effect That Excellent Artistic Design Has on Enterprises

新亞東婦產醫院成立於1999年，位於台灣居民生活密集的台中區。該醫院擁有婦產科及兒科的專業醫療團隊，在居民當中廣受好評。於此同時，該醫院也與台灣的多家大型綜合醫院有著緊密的良好合作關係，並參與投資醫學美容和產後護理中心等產業。

New Far Eastern Maternal and Child Hospital was established in 1999.  Located in densely populated Taichung District, Taiwan, this hospital has a professional medical team of obstetrics and gynecology and pediatrics, and is well received among residents. At the same time, the hospital has close links with a number of major comprehensive hospitals in Taiwan, and has participated in investments in industries such as medical cosmetology and postnatal care.

此次醫院邀請具有豐富經驗的藝術設計師：劉芝妤針對兒科部分專業的品牌設計，從而在兒科看診的過程中可以使用到的比較可愛產品，讓前來看診的小朋友感到有趣。由於該醫院的兒科大部分客源來自於本院的產婦，因此院方希望看到產科和兒科這設計上可以有關聯，同時通過產品的設計和內部內部擺設，讓兒科看起來比較活潑可愛，並且營造一個親自之間的良好溝通氛圍。

The hospital invited Chih Yu Liu, an artistic designer with rich experience, to work out cute products used in pediatrics departments so that kids who come to the clinic feel more relaxed. Since most of the guests of pediatrics department in this hospital are delivery women, the hospital hopes that obstetrics department could be linked with pediatrics department by means of design features. At the same time, the pediatrics department could look livelier through the design of the cute products and the internal arrangement, so as to create a harmonious atmosphere for communication between patients and doctors.

作為設計師的劉芝妤通過跟院方的幾次溝通，認為此次的工作重點是通過兒科的設計並根據醫院的歷史來打造更活潑和創新的品牌形象。考慮到此次的設計目的是希望讓父母和小朋友來到醫院後感到溫馨，並且在醫院這種專業的氛圍下也不會很突兀。同時在設計方面也要注意不能過度使用太常見的一些元素。為了可以通過此次的產品設計給醫院帶來良好的品牌效益，因此在產品的選擇方面我們選擇出一些醫院會發給媽媽或者寶寶一些用品，比如：usb硬盤、資料夾和手提袋等。

As a designer, Chih Yu Liu communicated with the hospital leaders for several times, deciding to design a lively and innovative brand combining the features of pediatrics department and the history of the hospital. Before designing products, Chih Yu Liu noticed that the design was intended to make parents and kids feel cozier in the hospital without feeling awkward about finding these products in the professional environment, and at the same time she supposed excessive use of common elements should be avoided. In order to bring positive benefits to the hospital through the products, we decided to design hospital supplies for moms or babies, such as USB, folders and handbags.

在產品的藝術設計過程中，劉芝妤希望在插畫的配色可以與兒科門診的裝修和佈置風格相得益彰。因此在設計上更多的是以親子為概念去發散性思維，包含“一大一小”的理念，同時盡量在簡單的圖畫上表現出親情。由於醫院是醫學界中比較資深的醫院，因此醫院的logo是比較制式化的設計，給人一種高品質的表現，但是在兒科用品的設計使需要表現出更多的可愛。最終選擇奶瓶作為一種形象的代表，除了造型可愛之外也能聯想到媽媽和寶寶的生活必須品。在產品設計的顏色搭配方面，劉芝妤選擇了以橘色和黃色調為主的暖色系，同時搭配少量的藍色等冷色系，形成一種撞色。她認為這樣的搭配既符合醫院的穩重也體現出了活潑，同時少量的冷色進行撞色搭配，也不會太過誇張。

In the process of designing products, Chih Yu Liu hopes that the colors could be well matched with the decoration and layout of the clinic. Therefore, she designed the products with divergent thinking based on the concept of parent-child relationship, adopting elements representing the adult and child while displaying family affection through simple illustrations. Since the hospital is a relatively senior one in the medical field, the logo of the hospital is standardized, giving people an impression of high quality. In this case, the supplies for pediatrics department are supposed to show more cuteness. At last, milk bottle is selected as a representative image, which is cute and could remind people of necessities of mothers and babies. In terms of the color matching of products, Chih Yu Liu mainly chose warm colors of orange and yellow, combined with cold colors like blue to form a contrast. She believes that such a matching not only conforms to the serious style of the hospital, but also displays a lively atmosphere. The application of cold colors prevents the style from being exaggeratedly bright.

最終，劉芝妤設計的資料夾、手冊和移動硬盤等產品進行了大規模製作，成品搭配門診內容髮放給前來看診的病人及家屬。通過這種方式很好的體現了醫院的形象和理念，給人留下深刻印象，起到了廣泛的傳播作用。

At last, products designed by Chih Yu Liu including folders, manuals, and mobile hard disks were produced on a large scale, and the products were distributed to patients and their families in the out-patient department. In this way, the image and philosophy of the hospital are well demonstrated and able to leave a deep impression on guests, which has a positive effect on the promotion of hospital.